Perennial Underperformer Struggles to Break Through An established Enterprise cannot break into the top 20% of their market. Case Stories Client Enterprise leadership Background An established Enterprise cannot break into the top 20% of their market. A cultural vacuum ensures low employee satisfaction and lack of belonging Primary Challenges Lack of focus on Culture as a business imperative and strategy “Good enough” — bottom line is met so leadership is not oriented to transformation or even change Key talent lacks sponsorship and is not equipped to advance or develop No/minimal connection between employees and MVP Evidence Transactional approach provides no MVP, and they feel replaceable, so retention is low Leadership lacks the intention or ability to solve employee satisfaction and culture issues Low customer satisfaction and being outperformed by competitors Emotional Pain Points No sense of belonging Low confidence Low morale Could Not or Didn’t Know How To Recast / Leverage MVP to connect with employees Reframe / Strengthen culture through the lens of the MVP Have transformational leadership DNA to bolster growth and energy to future Improve employee and customer experience theo Intervention Enterprise Create / refresh Vision Develop and implement a transformational agenda aiming for “100%” positive customer experience Culture Create Culture as a competitive advantage and foster a sense of Belonging Leadership Culture Transformation / Community LAUNCH – Culture & Alignment Functional Outcomes Retaining talent and creating a positive work environment Leadership is aligned on goals and vision and move together to achieve Mission Organization transforms from transactional approach to personal approach Customer experience drastically improved Bottom line and market position elevated Emotional Outcomes Renewed confidence Greater positivity toward organization Greater sense of belonging