Vision WIKI An organizational vision is a signal of intent – a destination and statement that outlines the long-term aspirations and goals of a company. It describes a company’s desired impact and what it hopes to achieve in the future. A well-crafted Vision should be inviting and inspire the organization to make the necesasary sacrifices to accomplish it. It is often used as a guiding principle for decision-making, goal-setting, and strategic planning within the organization.